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We care about your lips
Discover your perfect shade
Our lipstick reacts to your natural pH, giving you a personalized color that’s uniquely yours. It enhances your lips’ natural beauty with a smooth, flawless finish every time.

Long lasting results
Trusted by 10,000+
Cruelty free and vegan

Better than stains & tints
With just one swipe, enjoy a glossy, beautiful pink shade that pops to you. It’s transfer-proof, so you won’t need to worry about reapplying throughout the day.
Here’s How We Are Different
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Other Brands |
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Color changing technology |
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Without hormones |
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Dehydrates & cracks |
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Hydrating gold foil |
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Cruelty-free & Vegan |
Frequently Asked Questions
FAQ
How does the lipstick pick the right color for me?
How does the lipstick pick the right color for me?
This clear formula reacts to your natural pH and body heat to create a flattering, one-of-a-kind color—no wrong shades ever.
Can I use it with other products?
Can I use it with other products?
Absolutely! Our lipstick pairs perfectly with lip liners, glosses, or lip balms for added definition and hydration. Mix and match for your ideal look without worrying about fading or smudging.
Is it safe for sensitive skin?
Is it safe for sensitive skin?
Yes! Our lipstick is made with gentle, high-quality ingredients like gold foil and avocado, perfect for sensitive lips. It’s free from harsh chemicals, ensuring a safe and comfortable wear all day.
How long does it last?
How long does it last?
Our lipstick provides up to 8-12 hours of vibrant, smudge-proof color, keeping your lips looking flawless all day long without the need for constant touch-ups!
Will it look the same on everyone?
Will it look the same on everyone?
Not at all! That’s the beauty of it—it reacts to your skin’s chemistry, so the color will be a little different on everyone. One lipstick, endless custom shades.
Why are the gold flakes special?
Why are the gold flakes special?
Our 24K gold flakes do more than look fancy—they help the pH-reactive pigments spread evenly, give a gentle glow and touch of luxury, and lock in moisture so your skin stays hydrated longer.
Will my lips stay soft or feel like a regular drying lipstick?
Will my lips stay soft or feel like a regular drying lipstick?
No dryness here—it’s packed with squalane and beeswax, so it wears like a nourishing balm while giving you that luxe lipstick look.
Does it work for all ages and skin tones?
Does it work for all ages and skin tones?
Yes—our pH-reactive formula adapts to every skin tone, from light to deep, and flatters all ages, whether you’re 18 or 65 and beyond.